Fair & Lovely – at last it is so lovely…

This is about the latest Fair & Lovely ad. Finally the morons realized it is not about getting people look like sh** before and demi-god after using their product makes not a sense.

Let’s look at what happened so far:

• A lady keeps lip-synching the cricket match telecasted sitting on the couch. She is dark. Mother steps in, gives her daughter F&L. Oh..la..la she is in the commentary box alongside Srikanth and we see press photographers taking autograph!!!! Heights I tell you. Fans for a female Commentator???
• Father takes her daughter to get her joined in some academy for Air-hostess. The people there throw a sarcastic remark about the way every tom, dick and harry wants to become air hostess indirectly pointing to the people that have come. In a fit of rage and shame they return. We see old man rummaging through the chest and taking out F & L. Oh..la..la the next shot we see her completely transformed and into the office.
• Rakesh Roshan, the idiot who gave us Hrithik Roshan, bumps into a lady who, if the viewers haven’t understood by now with that nonsensical background music which neither emotes nor feels anything special, uses the product F & L. Oh..la..la we see this bald guy getting mightily impressed and asking her for her approval in casting for heroine. There, There, it’s okay the price isn’t that bad. Go get one. Rakesh Roshan is waiting for you.
• This is most ridiculous of all. We see a lanky, pimply fellow running around in girls hostel for borrowing a cream. (Hello!! No, I am not mistaken. He goes into the girls dormintory in the early wee hours. Wonder which idiotic hostel was that allowing boys to enter their premises.) The girls chase him and he somehow escapes with a person next to him who ridicules for trying to steal girls products. Oh..la..la then we see the same girls who chased going ga-ga over our guy who takes on F & H. Fair and Handsome – an absolute filth on this planet.
• Girl comes in for a job at customer care. She goes through humiliation as she comes to realize first requirement for the job would be beauty and nothing but the beauty. You guys understood!!! First thing for customer care would be beauty. She cries, goes in to the house furiously. Oh..la..la Next day she is at the same counter talking to the same person who ridiculed her and DING!!!!!! She is in. No other requirements, mind you. All thanks to --- F & L.

In all of the ads I have quoted so far and some I can’t remember the first thing you notice is the girl is very dark. So dark that you can easily find out with her face contrast to the skin. After 10 or 15 seconds depending on the ad duration we see she getting completely transformed to a white angel with no marks at all. Another common theme running would be the lady whoever she is first has to face humiliation.

It is now the ad comes with a breather as for once the lady ain’t dark and there ain’t any humiliation. I have become so disgusted with this ad that I couldn’t wait to observe this change and blog it. Now that I have done it, I would be happy if people too notice the change.

( If there was ad missing that I couldn’t recollect please do let me know through your comments…)